Market Precision Program

Commercializing hard tech for hard markets? Supercharge your climate tech go-to-market strategy with cohort-based workshops and 1:1 expert coaching.

APPLY HERE
6  companies
12  weeks
7  sessions
Unlimited 1:1 calls
Global Cohort
4  Hours/Week
Live + Virtual
US$ 6,500/ Company
(Payment plans available)
March 24, 2025 Cohort Launch Date
March 17, 2025 Application Deadline
Introducing the Market Precision Program
The Market Precision Program is built to help climate startups get into the market faster. It is a rigorous, expert-led, cohort-based program that is focused on improving the climate tech commercialization process. It is based on the First Matter Formula, an industry-leading methodology for commercializing climate tech impact. If you are looking to improve your market, targeting, sales and general commercialization outcomes, the MPP could be a great fit. We welcome founders across all climate verticals - from mitigation to adaptation - and look forward to working with you!
Who is this for?

For climate startups ready to take their next leap

From initial product development to pivots and new markets, the companies we’ve worked with have seen compounding benefits from rethinking their market strategies:
First Matter Formula Case Study
Results achieved within 12 weeks:
  • 80%
    increase in their sales pipeline volume
  • 45%
    decrease in the cost of sales
Alumni Feedback
Here's what our alumni have said:
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Participating in the Market Precision Program was transformative for our business. The tailored coaching and workshops provided breakthroughs in our sales pipeline approach, equipping us with a clearer narrative for investors. We’re excited to continue working with them as an ongoing advisor as we scale!
- Joel Holton, CEO at Gro Enterprises (a novel hemp-based construction material, winner of the Resilient New Orleans Innovation Challenge by Elemental Impact and Finance New Orleans)
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The Market Precision program gave me a new approach that de-risked Pirl's go-to-market strategy and equipped my team with a common language to discuss our options & opportunities -even as a founder who already had a business school background and familiarity with traditional go-to-market considerations. The First Matter Formula is a framework we'll use again and again. I would highly recommend other climate tech founders to join this program.
- Kobby Osei-Kusi, CEO at Pirl(GreenTown Labs alumnus, R&D partner of
Lawrence Berkeley National Laboratories)